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Pulque and the pulquería: from ritual drink to bar revival

How it is made, why it has never travelled well, how to read a list of curados, and what to really expect the first time you try it.

Reading 10 min Updated May Where Mexico City Cost $1 – $3 USD (2025) a glass
01

What pulque is and where it comes from

Pulque comes from maguey, the same agave that produces mezcal and tequila, but it is drawn from a living plant rather than a roasted root. A worker called a tlachiquero scrapes out the heart of a mature plant and then collects, daily for months, the aguamiel it produces, a sweet, clear liquid the plant makes in its one attempt to flower. That aguamiel ferments naturally, with no distilling involved, using the yeasts already living in the sap and in the wooden vats where it is kept. The result is a cloudy, faintly sour drink with a low alcohol content, closer to beer than to spirits.

Fermentation begins within hours and keeps advancing even inside the glass, which is why pulque has never travelled or been bottled successfully: within a few days it changes flavour, loses texture and turns fully sour. For generations it was produced on haciendas across central Mexico and reached the capital in fresh barrels every morning, a logistics chain that survived neither the railway nor industrial refrigeration. Almost all the pulque drunk in the capital today still moves on short routes from Hidalgo, Tlaxcala or the State of Mexico, because there is no honest way to preserve it any longer.

The Angel of Independence, on Paseo de la Reforma, a few minutes from the historic centre where the capital's oldest pulquerías survive.
02

From maguey to glass: how it is made

A pulque maguey needs eight to twelve years to mature before it can be tapped, and that timeline is exactly why pulque has never been cheap to produce at scale. Once the plant is ready, the tlachiquero cuts out the central bud and scrapes the wound twice a day for several months, using a tool called an acocote to suck out the aguamiel pooling in the cavity. A single plant can yield four to six litres a day over that period, and then it dies, because all its energy has gone into that sap instead of into the flower.

The freshly drawn aguamiel is moved to wooden or plastic vats where it ferments with the yeasts and bacteria already living there, nothing else added, a process not unlike a sourdough starter that is never fully cleaned between batches. Within twenty-four to forty-eight hours the sweet liquid has become white pulque, the purest version and the base for every curado that follows. The longer it ferments, the more sour and more alcoholic it becomes, so every pulquería decides each morning exactly what point it wants to serve to its customers.

Tlachiquero The worker who scrapes the maguey daily, twice a day, for months. Acocote The long, hollow gourd used to suck the aguamiel from the plant's core. Aguamiel The sweet, clear juice before fermentation. It can be drunk as it is, with no alcohol. Fermentation vat A wooden or plastic barrel where aguamiel becomes pulque in a day or two. White pulque The version with no flavours added, the base for every curado. Alcohol content Usually around 4% to 6%, similar to a light beer.
03

The pulquería as a space

A traditional pulquería is easy to spot: mosaic floors, walls painted with folk scenes or old beer adverts, and tall tables where people drink standing or on long benches, never in comfortable armchairs. For much of the twentieth century these were exclusively male spaces, tied to working-class drinking and at various points officially closed to women, which fed the reputation for seediness that still trails the drink today. Some of the oldest in the capital have been open in the same premises for more than a century, with the same wooden bar and a regular crowd known by their first names.

Around fifteen years ago a different generation began reviving these same pulquerías or opening new ones, with live music on some nights, more considered lists of curados and a mixed crowd that had not existed before. The change has not been purely cosmetic: it has brought back a drink that was disappearing for lack of a new generation among rural producers. Today a century-old pulquería with a regular clientele can sit on the same street as one that opened last year with neon lights, and underneath it all the two are selling exactly the same thing.

The neon sign of a pulquería in Mexico City's historic centre, lit after dark.
04

How to read a list of curados

A curado is white pulque blended with fruit, vegetables or even celery, oats or pine nuts, whisked until it reaches a uniform colour and texture that changes with whatever goes into it. The classic flavours are red prickly pear, guava, celery and pine nut, each with its own distinctive colour, and a good pulquería usually has the day's list chalked on a board, because some flavours depend on what is in season. The name comes from the pulque being cured with that fruit, in the old sense of seasoning food, not from it being milder or healthier than plain white pulque.

Ordering a curado is the usual way to try this drink for the first time, because it softens the sourness and the smell of pulque without hiding it completely if it is made well. It is worth asking what the house specialises in before ordering at random, since every pulquería has a reputation for one or two flavours it makes better than the rest. Plain white pulque, with nothing added, remains the real test: the person at the table who orders it straight is usually the one who already knows the drink and does not need it disguised.

Red prickly pear (tuna) Pulque tinted with cactus fruit. Sweet, pink, and one of the most popular. Guava Fragrant and mild, one of the easiest for a first-time drinker. Celery Salty and herbal, closer to plain pulque than the sweet curados. Pine nut Almost the texture of horchata. Considered a classic flavour, not a recent trend. Oats Thick and lightly sweet. Common in pulquerías in the city centre. Plain white Nothing added. The only one that really shows whether the house pulque is good.
The uncomfortable part Many curados sold to tourists in central areas contain more fruit syrup than actual pulque, sometimes less than half, precisely to mask a flavour most first-timers dislike. A well-made curado should taste of pulque first and fruit second, not the other way round.
05

The century of stigma and the recent rescue

Pulque had a documented ritual role before the conquest, linked to deities such as Mayahuel and reserved, according to the sources, for priests, the elderly and certain ceremonies, with severe punishment for anyone drinking outside those contexts. After the conquest, consumption spread and that control disappeared, and through the colonial period and the nineteenth century it became the cheapest and most widespread drink among working people, sold in pulquerías that at one point numbered in the thousands in Mexico City alone. That same mass popularity is exactly what would later work against it through the twentieth century.

From the Revolution onward, governments seeking to modernise the country began promoting industrial beer as a hygienic drink against a pulque that official discourse tied to backwardness, filth and working-class drunkenness. The number of pulquerías fell from several thousand to barely a few hundred over seventy years, and the drink was reduced almost to a rural and neighbourhood habit, invisible to the middle classes. Its rescue came from an unexpected place: urban young people, many with no connection to the countryside at all, who from the two-thousands onward began reclaiming it as part of a Mexican identity that no longer wanted to be ashamed of it.

Before the conquest A ritual drink, reserved for certain contexts, with strict rules on who could drink it. Colonial period and 19th century It becomes popular, sold in pulquerías numbering in the thousands in the capital alone. Early 20th century Over a thousand registered pulquerías exist in Mexico City at one point. Post-Revolution Industrial beer is promoted as the modern drink; pulque becomes tied to backwardness. Mid-century The number of pulquerías falls sharply over several decades. The 2000s onward An urban generation reclaims it, opening new pulquerías alongside the historic ones.
06

What to expect the first time

Pulque does not resemble any other drink commonly found in Mexico, which is exactly what throws people expecting something like a cold beer or a shot of mezcal. It is served warm or at room temperature, never chilled, because cold kills off part of the live fermentation that gives it its character. The first impression tends to be physical before it is about flavour: the thick texture clings to the mouth in a way no other drink does, and it usually takes a second or third sip before any flavour registers beyond that initial sensation.

The sensible move the first time is to order a small glass of a mild curado, guava or prickly pear, rather than plain white pulque, and to drink it slowly rather than knock it back like a shot. Asking whoever is serving what the pulque of the day is like usually works better than choosing blind, since the flavour shifts with how far the batch had fermented by that morning. If it is not for you, that is fine: it is a drink that divides opinion even among Mexicans, and learning to like it usually takes more than one visit.

Temperature Served warm or at room temperature. Never chilled. First order A mild curado, such as guava, rather than plain white pulque. How to drink it In sips, not in one go. The texture needs a moment to settle. Where to try it In a pulquería with a local crowd, not a stall aimed purely at tourists. Price $1 – $3 USD (2025) a glass, among the cheapest drinks in the country. If it is not for you That is normal. Plenty of Mexicans do not enjoy it on the first try either.
The uncomfortable part The texture is viscous, something like a half-whisked egg white, and the smell recalls bread yeast mixed with something faintly sour. Most people who try it for the first time do not like that first mouthful, and that is a normal reaction, not a sign the pulque has gone bad.
07

What people always ask

Six questions that come up almost every time on a first visit to a pulquería, answered with the same honesty you would use with a friend, neither overselling the good parts nor hiding what plenty of people still find unpleasant. They run from the most immediate, such as whether it is safe to drink, to the more specific, such as where to find a reliable pulquería in Mexico City without ending up somewhere built purely for photographs. Pulque draws more curiosity than almost any other Mexican drink, precisely because its reputation from the last century still outweighs the actual experience of trying it.

It is worth closing with an idea that does not fit into a short answer. Pulque is neither a passing trend in a design-led bar nor a relic surviving purely on nostalgia: it is a drink that came close to disappearing altogether and today rests on two different crowds, the regulars and the ones who discovered it fifteen years ago, drinking at the same counter. Trying it once, with curiosity and without rushing, remains the best way to understand why it inspired devotion for centuries before it inspired embarrassment for just one.

Is it safe to drink? Yes, in a place with good customer turnover. It is fermented, not distilled, and hygiene depends on it being served fresh daily. Why is it not sold outside Mexico? Because it keeps fermenting after bottling. There is no stable version suited to long-term export or bottling. Is the fruit curado real pulque? It depends on the place. A well-made one is mostly pulque; a tourist-oriented one can contain more syrup than pulque. How much alcohol does it have? Roughly 4% to 6%, similar to a light beer, though fermentation can shift the result day to day. Where to try it in Mexico City? In pulquerías in the historic centre or neighbourhoods like Roma and Doctores, looking for a local crowd, not just tourists. Why does it have such a bad reputation? Because of a decades-long campaign that promoted industrial beer as the modern drink against a pulque tied to backwardness.
In short A drink worth trying without rushing Pulque does not resemble anything else, and it is not built to please on the first sip. Ordering a mild curado, drinking slowly and choosing a place with a local crowd rather than one aimed at tourists is the difference between an uncomfortable anecdote and the start of a habit. See Mexico City Back to the blog