What it is, and what it is not
Tulum is three places sharing one name: the ruins on the cliff, a highway town where people actually live and eat, and a beach of hotels between sand and jungle. Around them lie the peninsula's most famous cenotes, with Sian Ka'an closing the coast to the south.
What almost nobody says before you book: the beach charges Greek-island prices and a short taxi, airport money. Sargassum can bury the sand from May to August, and the barefoot charm of a decade ago is now an expensive stage set. The town, on the other hand, is still Mexico.
Six stops, from the cliff to the jungle
They start at the ruins and move away from the sea: beach, cenotes, Cobá and the reserve last.
The Caribbean's four seasons
Here the month decides the sargassum on the sand, the hurricanes and what the same bed costs.
Legs, times and prices
The town is walked and the beach is pedalled. Taxis are dear and meterless.
Reference prices in dollars gathered in 2025, per person. The bicycle is Tulum's honest transport: most stays lend them, and the cycle path joins town and beach.